I have always believed that the most ordinary moments are the most transcendent. This video is about a seemingly mundane moment from busy urban life, and how this simple and familiar visual scenario can be reproduced and transformed into new aesthetically and conceptually-layered phenomenon with greater complexity.

Camera assistant: Christian Diaz

  • Exhibited at the West Bund Art and Design Fair at Shanghai, China (2015)
  • Exhibited at The POWERHOUSE Arena at Brooklyn, NY (2014). 

The video is a mundane slice of urban life—traversing a department store—and how this simple moment can be transformed into a pattern language that reveals the logic of the interior architecture and its motivation on its shoppers. 

  • Exhibited at the "Mistaking the Sea for Green Fields" art show at Chicago Art Department, IL (2015)